Arattai: India’s Own Messaging App by Zoho
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| Arattai |
In today’s digital world, messaging applications have become an inseparable part of our daily lives. From personal conversations to business discussions, apps like WhatsApp, Telegram, and Signal dominate the communication space. However, concerns about privacy, data security, and foreign ownership have pushed many users to search for safe and reliable alternatives.
This is where Arattai, an Indian-made messaging app developed by Zoho Corporation, comes into the picture. The word “Arattai” means chat in Tamil, and the app truly lives up to its name by offering simple, fast, and private communication. With a vision to provide a secure platform made in India, Zoho has introduced Arattai as a strong alternative to WhatsApp and other global apps.
Background of Zoho Corporation
To understand the strength behind Arattai, it is important to know about Zoho Corporation. Founded in 1996 by Sridhar Vembu, Zoho is one of India’s most respected software companies. Headquartered in Chennai, Tamil Nadu, and with offices worldwide, Zoho is a leader in providing cloud-based software solutions.
Some of Zoho’s most popular products include:
Zoho Mail – A secure and ad-free email platform.
Zoho CRM – A customer relationship management tool used by businesses globally.
Zoho Docs – A cloud-based document storage and collaboration platform.
Zoho Meeting – A video conferencing tool.
With decades of experience in creating secure, reliable software, Zoho has now entered the instant messaging space with Arattai.
Why Arattai Was Launched
The launch of Arattai was closely linked to rising concerns about WhatsApp’s privacy policies. In early 2021, WhatsApp announced updates that required users to share more data with its parent company, Facebook (now Meta). This sparked debates worldwide, especially in India, WhatsApp’s largest market.
Millions of users began looking for secure, private alternatives. Zoho saw this as an opportunity to provide Indians with a homegrown solution that respects privacy and independence. Thus, Arattai was born as part of India’s “Aatmanirbhar Bharat” initiative, encouraging the use of indigenous technology.
Features of Arattai App
Arattai comes loaded with features that make it a worthy competitor to international apps:
Free Voice and Video Calls – High-quality calling without extra charges.
End-to-End Encryption – Ensures that only sender and receiver can read messages.
Group Chats – Connect with family, friends, or colleagues.
File Sharing – Share photos, videos, documents, and more.
Simple Sign-up – Register easily with just a mobile number.
Lightweight App – Works smoothly even on budget smartphones.
Regional Language Support – Aimed at reaching Indian users in their own languages.
Security and Privacy
One of the biggest advantages of Arattai is data privacy. Unlike many foreign apps that rely on advertisements and sell user data, Zoho has always maintained a strict “No Ads, No Tracking” policy. Arattai follows the same principle.
Key privacy features include:
End-to-End Encryption for all chats and calls.
No Data Sharing with third parties.
Cloud Independence – Unlike WhatsApp, which stores backups on Google Drive or iCloud, Zoho ensures user data remains under strict security.
This makes Arattai one of the safest choices for users who care about privacy.
User Interface & Experience
Arattai’s design is clean, minimal, and user-friendly. The interface resembles popular apps like WhatsApp, making it easy for new users to adapt. Navigation is smooth, icons are simple, and chats load quickly without lag.
The app is also lightweight, meaning it consumes less battery and mobile data compared to heavier apps. This is especially beneficial for rural users or those with limited internet speed.
Advantages of Using Arattai
Arattai offers several unique benefits:
1. Made in India – Built by Zoho, a globally respected Indian company.
2. High Privacy Standards – No ads, no data sales, and complete encryption.
3. Lightweight & Fast – Runs well on all smartphones, including low-end devices.
4. Regional Language Support – Designed with Indian users in mind.
5. Trust of Zoho – Over two decades of experience in secure software.
Challenges Faced by Arattai
Despite its strengths, Arattai faces some challenges:
User Base Competition – WhatsApp already has over 500 million users in India.
Network Effect – People prefer apps where their friends are already active.
Marketing & Awareness – Many Indians are still unaware of Arattai.
Feature Expansion – Needs to match competitors with stickers, payments, and bots.
However, Zoho’s continuous updates show strong commitment to improving the app.
Future of Arattai App
Zoho has big plans for Arattai. Possible future developments include:
Digital Payments Integration – Competing with WhatsApp Pay and Google Pay.
Advanced Group Features – Better admin controls, broadcast lists, and communities.
Cloud Storage Options – Secure Zoho cloud backup for chats and files.
More Language Support – Covering all major Indian languages.
Global Expansion – Arattai may grow beyond India to markets needing secure chat apps.
Arattai is not just another messaging app—it represents India’s growing strength in the global digital world. Built by Zoho, a trusted software giant, Arattai is private, secure, and user-friendly. While it faces tough competition, its focus on privacy and independence makes it a strong choice for Indian users.
In an era where data security matters more than ever, Arattai stands as a proud Indian alternative to WhatsApp and other foreign messaging platforms. Supporting apps like Arattai is not just about communication—it’s also about building a stronger, self-reliant digital India.
Use Arattai to send messages, make calls, host meetings, and much more with your friends and family in a secure way. Download Arattai now: https://chat.arattai.in/app/download
